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Areas of Experience
- Advertising
- Brandy equity
- Celebrity appeal
- Concept exploration/evalution
- Consumers of all ages
- Logo design
- Line extensions
- Merchandising
- Minority groups
- Name development
- New products
- Observational Research
- Package design
- Product Positioning
- Promotions
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Categories of Experience
- Amusement parks
- Apparel and fashion
- Beverages: alcoholics and non-alcoholic
- Building/construction
- Community services
- Consumer Healthcare Products
- Cosmetics
- Education & Financial services
- Fast Food
- Food products
- Furniture
- Health & beauty aids
- Home appliances
- Home Improvement
- Hospital & managed healthcare
- Hotels & Restaurants
- Insurance
- Pharmaceuticals
- Publications
- Retail stores
- Shoes
- Tobacco products
- Toys
- Travel and commerce
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